| | Dolby Digital Cinema Newsletter | May 2007 | Vol. 3 No. 2 |
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In This Issue: | Successful Beta Test of Dolby 3D Digital Cinema at Malco’s Madison Movie House | |  Malco Grandview Theatre, Madison, MS |
| “We have run over 150 shows in Dolby 3D Digital Cinema with flawless results.” —Michael Thomson, Vice President, Operations and Technical, Malco Theatres |
Unveiled at ShoWest in March, Dolby® 3D Digital Cinema technology quickly became the buzz of the conference. The private demonstrations at ShoWest generated an overwhelmingly optimistic response from the 500 industry representatives who attended. With this tremendous level of support from the industry, Dolby 3D Digital Cinema was poised for a successful beta trial.
Dolby held a beta test at the Malco Theatres cinema in Madison, Mississippi, for a 3D feature released in March. Audiences were enthusiastic, and Malco’s theatre staff, even with no previous experience managing the distribution and cleaning of 3D glasses, skillfully implemented Dolby’s reusable-glasses rollout plan.
“We have run over 150 shows in Dolby 3D Digital Cinema with flawless results,” said Michael Thomson, Vice President, Operations and Technical, Malco Theatres. “Our staff was able to pick up the glasses distribution process easily and efficiently, and we are thrilled to be a part of Dolby 3D as Dolby continues to bring the highest level of entertainment to its exhibitors and its patrons.”
Coming off an encouraging beta test at Malco, Dolby 3D Digital Cinema technology progresses toward a commercial launch in time for Paramount’s Beowulf this fall.
Final tests are being conducted on the latest filters and glasses, and Dolby will be accepting orders for Dolby 3D Digital Cinema starting July 1, 2007, for fall delivery. Contact us for more information.
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Dolby to Demo Dolby 3D Digital Cinema at Cinema Expo Following the success of the Dolby® 3D Digital Cinema demonstrations at ShoWest, Dolby is planning to provide a Dolby 3D Digital Cinema demo at Cinema Expo International, Amsterdam RAI, June 25–28. This will be the first European demonstration of Dolby 3D Digital Cinema. Please contact your Dolby representative for an invitation. And stop by Booth 161 to learn more about Dolby 3D Digital Cinema.
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Dolby 3D Digital Cinema Does Not Require Preprocessing Recently, the movie studios stated their intent that no signal preprocessing unique to any single stereoscopic exhibition technology shall be required of a stereoscopic Digital Cinema Distribution Master (DCDM) or DCP. Users of the Dolby® 3D Digital Cinema system can rest easy knowing that no preprocessing has ever been required from the studios for stereoscopic exhibition with the Dolby system. Any additional processing “boxes” between the server and projector will not be required with the Dolby 3D Digital Cinema system.
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Dolby Digital Cinema Recommended for FIPS Level 3 Certification  The Dolby® Digital Cinema server has been recommended for a Federal Information Processing Standards (FIPS) 140-2 Level 3 validation certificate, the highest level of security certification as outlined by the Digital Cinema Initiative (DCI) specifications. Achieving FIPS Level 3 compliance means that Dolby Digital Cinema offers the highest level of protection from thieves and hackers who want access to the “master-quality” motion picture files used in digital cinema systems. Through this achievement, Dolby Digital Cinema has moved further toward comprehensive DCI compatibility.
InfoGard Laboratories, an accredited Cryptographic Module Testing Laboratory under Lab Code 100432-0 of the National Voluntary Laboratory Accreditation Program, submitted the Dolby Digital Cinema system for FIPS 140-2 Level 3 validation.
“We have worked very hard to achieve this milestone for DCI compatibility,” said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. “Dolby Digital Cinema systems are designed to provide the best security currently on the market. We are thrilled to be the first company to announce that our digital cinema server is in line for FIPS Level 3 certification. We know it is important for all vendors to reach this level of content protection to promote the transition to digital cinema worldwide.”
FIPS are security standards developed by the National Institute of Standards and Technology (NIST). The standards cover detailed specifications for physical and mechanical design, electronic circuitry, software, interfaces, and algorithms.
For more information, see our press release.
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 Dolby Digital Cinema Now Installed on Over 300 Screens Worldwide
As the industry increasingly focuses on digital cinema, Dolby® Digital Cinema installations are growing in number worldwide. With installations in Russia and Brazil and new screens in the US, there are more than 300 Dolby Digital Cinema systems in operation around the world.
Here’s a complete list of installations.
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 Join the Dolby Video Team
At Dolby Laboratories, we believe that individuals create innovation. We're looking for highly skilled marketing and engineering professionals who want to make a direct contribution to the future of motion pictures. We offer a stimulating and collegial work environment and plenty of opportunity for advancement. See the available career openings in video engineering, product management, and motion picture marketing.
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Dolby Laboratories, Inc., 100 Potrero Avenue, San Francisco, CA 94103-4813 USA
Telephone 415-558-0200 Fax 415-863-1373 www.dolby.com
Wootton Bassett Wiltshire SN4 8QJ England
Telephone (44) 1793-842100 Fax (44) 1793-842101
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2007 Dolby Laboratories, Inc. All rights reserved. S07/18304 |
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