Convergence Becomes a Reality

Just as the ways in which you enjoy your entertainment have changed, so too have your expectations. TV and cinema are no longer the centre of your entertainment universe and you’re as likely to catch a programme online or watch a movie on your mobile – you simply want the same great cinematic experience on the smaller screen, and you want it seamlessly!

This impacts across the entire entertainment ecosystem – from creating content which looks and sounds amazing, to distributing it quickly and efficiently, and playing it back on devices which make the most of the new media.

 

A Passion for Great Audio

Dolby is an integral part of the best entertainment experiences.  From content creation to distribution to playback, Dolby improves mobile media every step of the way. Software tools like Dolby® Media Generator enable content aggregators and distributors to deliver mobile content of the highest quality and integrity – but with quicker download times and at lower bandwidths.  And in fluctuating bandwidth situations where faster downloads and more reliable streaming are needed, Dolby Pulse offers an excellent solution, delivering efficient high-quality stereo sound to mobile devices at rates as low as 24 kbps. No wonder it’s the codec of choice for mobile music services.

 

Dolby Pulse for Music

While Dolby® Digital Plus is the obvious choice for premium HD surround sound on mobile, occasionally bandwidth takes priority - which is why Dolby developed Dolby Pulse.

Introduced to maintain high-fidelity audio in low-capacity situations, Dolby Pulse is particularly well suited for online and streaming audio, such as that delivered by music-on-demand services, Internet radio, and music video applications.

Smaller file size means your music and videos take up less storage space without compromising the superior sound quality that only Dolby can offer. You can hear all your audio more clearly, with less muddy distortion. Media streams flow more smoothly and downloads are faster – up to 400% faster than a typical MP3 track download! - thanks to a lower bit rate and a file format that’s compatible with just about any mobile device. So whilst your network’s speed may drop, your music doesn’t have to.

Built on the AAC codec, Dolby Pulse is compatible with existing ecosystems and includes Dolby metadata for enhanced features such as built-in loudness control — making your mobile entertainment experience even better.

Experience the Dolby Pulse demo to see how the technology compares to other audio formats.

 

Dolby Media Generator

Dolby® Media Generator creates rich, engaging video and audio content for the ultimate mobile entertainment experience.

Just as Dolby’s engineers revolutionized the cinema and home cinema experience, that same know-how is being used in this world-class encoding tool. Ideally suited to content distributors or aggregators who want to deliver a better, more consistent playback experience, Dolby Media Generator offers some key benefits, notably:

 

Quicker download times

Reliable delivery

Improved audio and visual playback quality

Automatic file validation and repair

 

Add to that the ability to create a single standards-based file, compatible with almost any mobile device, and you have a powerful software tool especially suited to fulfilling the world’s appetite for higher quality audio and video on connected and mobile devices.

Dolby Media Generator also adds six metadata sections to all processed files, giving access to additional information such as liner notes, album art, and lyrics, as well as the ability to control settings.

See how Dolby Media Generator can help you improve your content delivery and check out our demo at MWC 2012.