Dolby 3D Technology for the Theatre
Dolby® 3D is a unique 3D technology that delivers realistic color and a sharper, clearer image from every seat in the house. In addition, the system is easy to install and operate, exceptionally cost-effective, and better for the environment.
Greater flexibility: automatically switch between 2D and 3D presentations
Project on any screen: works with white or silver screens
Improved returns: a one-time investment with no annual licensing fee or revenue sharing
Simple installation: rotating color filter wheel assembly easily installs in existing digital projector and can be automated to retract for 2D film playback
Comfortable, lightweight 3D glasses in two sizes: one for adults and youth, and one for smaller children
Flexible 3D Technology System
Dolby 3D wows audiences on either white or silver screens. Plus, the Dolby 3D filter wheel automatically retracts to make alternating between 3D and 2D presentations easy.
Eco-friendly 3D Glasses
Dolby’s reusable 3D glasses are lightweight, comfortable, and environmentally friendly, which makes Dolby 3D more cost-effective and better for the environment than systems that use disposable glasses.
Engineered to resist damage and hold their shape, Dolby 3D glasses deliver a comfortable fit and the highest quality 3D experience for hundreds of uses, without ending up in landfills like disposables.
Simplified 3D Content Creation
For content creators, Dolby 3D Digital Cinema simplifies creating and distributing mind-blowing movies, because there’s no need for additional color correction or other compensation processes in postproduction.
Good Business Sense
Dolby 3D is a one-time investment—with no annual licensing fees or revenue sharing. In fact, a complete Dolby 3D system generally pays for itself after only a few 3D releases. You keep more of the additional revenues generated with Dolby 3D and your ROI continues to improve over time.
Do You Own a Dolby 3D Theatre?
Make sure audiences know you’re offering them the best entertainment experience possible.
Display Dolby’s exclusive marketing materials in your theater.
Equip your theatre with Dolby 3D.
Why Dolby 3D Technology?
Dolby 3D technology offers complete, reliable, and flexible solutions that combine ease of operation with unmatched customer experience.
In addition, Dolby provides comprehensive support for our 3D solution, including Dolby 3D trailers, inclusion on our Dolby theatre locator map, collection boxes for Dolby 3D glasses, world-class technical support, and in-theatre marketing materials.
Glasses-Free 3D for Any Device
Dolby also has 3D for devices that enables the best 3D viewing away from the theatre.