Riding the Disney Christmas Train in First Class 3D
Imagine a show playing five times an hour, 12 hours a day, two to three days a week, with 40 stops in 36 states over a six-month period. Sounds grueling, doesn’t it? And yet, experts at Disney knew that’s what they were facing when they chose the Dolby® 3D Digital Cinema solution to accompany them on Disney's A Christmas Carol Train Tour. Aboard a customized four-car train, this special promotion included a 48-foot wide, two-story, state-of-the-art digital 3D theatre with a 24-foot screen that is assembled in just six hours—certainly a far more rigorous schedule than typical multiplex equipment endures!
In selecting the Dolby 3D Digital Cinema system, Disney not only enjoyed the robust, durable Dolby Digital Cinema server technology that it required, but also the latest in cutting-edge digital 3D. Dolby 3D’s unique full-spectrum color-filter technology provides realistic color reproduction and extremely sharp images—just the caliber of technology needed for Disney’s stunning new remake of the holiday classic.
Reimagined by Academy Award® winning filmmaker Robert Zemeckis, Disney’s A Christmas Carol utilizes some of the industry’s most advanced 3D techniques. For this exclusive event, clips of the movie were presented in digital 3D using Barco DP-2000 digital cinema projectors and the Dolby 3D Digital Cinema system.
Lylle Breier, Senior Vice President, Worldwide Special Events, Walt Disney Studios Motion Pictures, said, "We were thrilled to use state-of-the-art digital projectors from Barco and the latest 3D technology from Dolby Laboratories to showcase these incredible scenes from our groundbreaking film. Showcasing the film in digital 3D allowed us to present images from the film in the best possible way."
Engineered to project onto standard white screens, Dolby 3D ensures that audiences everywhere enjoy a rich, compelling 3D experience—including inside Disney’s state-of-the-art traveling theatre.
Dolby was proud to be a part of Disney's A Christmas Carol Train Tour, which gave nationwide audiences a sneak peek at the holiday release, including the opportunity to showcase scenes in digital 3D. The tour’s grand finale unfolded at Grand Central Station in New York on November 1, 2009.