HP collaborates with Dolby to offer superior PC sound
Hewlett-Packard India, today announced its collaboration with Dolby Laboratories, Inc. (NYSE: DLB), to offer world-class entertainment features in its new range of consumer notebooks. With the Dolby Advanced Audio v2 for cinematic surround sound, HP Folio 13 marks the latest in a series from HP, in order to connect with entertainment enthusiasts in the country.
“According to a recent research report1, 23 per cent of Indian youth said they spent more time listening to music whilst 83 per cent said music formed a very important part of their lives. The youth in our country, a very significant part of our target audience, are therefore looking for best–in–class music capabilities even when it comes to their PCs,” said Ranjivjit Singh, Chief Marketing Officer, HP PSG India.
“The collaboration with Dolby, the global leader in technologies that are essential elements in the best entertainment experiences, would thus enable HP to tap into this very need and offer superior entertainment experience to consumers at affordable prices,” he added.
As a part of this collaboration, HP recently announced the award winning2 Folio 13, a thin and light design, with up to 9.5 hours of battery life for enhanced listening time, strong security options and a responsive solid state hard drive for the ultimate mobile experience. Up next is the company’s new range of consumer notebooks, the Pavilion G Series that will further delight users with new styles and enhanced features, envisioned to keep in step with your passions for music.
"Consumers today enjoy all types of entertainment on their PCs. It is our aim to deliver high quality audio and exceptional clarity to enhance the PC experience. Dolby Advanced Audio v2 immerses audiences in their entertainment, enabling them to enjoy their favorite music, movies, and other content anytime, anywhere," said Ashim Mathur, Head of Marketing, Dolby, India.
Dolby Advanced Audio v2 delivers a consistent listening experience and virtual surround sound via built-in PC speakers as well as high-fidelity audio for all forms of entertainment content.
The following features are included in Dolby Advanced Audio v2:
Surround Virtualizer: creates a virtualized surround sound experience over the PC's built-in speakers
Volume Leveler: maintains a consistent volume across all content and applications according to where the user sets the volume level
Volume Maximizer: boosts the level of the audio signal so users can turn up the volume without causing noise or clipping
Graphic Equalizer: lets consumers tailor audio to their exact specifications using high-quality digital filtering
Audio Optimizer: improves the frequency response of the PC's built-in speakers so content sounds true to the creator's intent
Audio Regulator: eliminates or reduces distortion caused by the combination of overdriven speakers and amplifiers
The addition of this rich audio experience to HP’s entertainment technologies, which include high-definition Web Cam for Videos, Quad Speakers for amplified surround sound, GDDR 5 Graphics for sharp images, and TV tuners for all time entertainment, amongst others, is expected to take HP’s digital entertainment offerings to a new level.
HP c reates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
1. According to the recent Synovate research
2. Editors’ Choice awards from CNET and PC Magazine