Karbonn Mobiles & Dolby collaborate to deliver first-of-its-kind ‘Dolby Mobile Experience’
~With the association the company aims to tap the largely untapped music loving mobile consumers~
~Offers consumers enriching cinematic music experience on the avant-garde Karbonn KT-81 ~
Karbonn Mobiles, an established name in the Indian mobile phone market which is known for its pioneering range of attractively priced multimedia phones, has announced its collaboration with Dolby Laboratories to deliver pioneering ‘Dolby Mobile Experience’ to its mobile phones. The Karbonn KT81 marks the first in a series of phones designed to deliver a high-quality listening experience so mobile entertainment enthusiasts can enjoy big, bold audio with Dolby® Sound. Designed to deliver powerful sound on feature phones, Dolby Sound makes mobile music louder and clearer.
In a country where consumers, especially the young-at- heart, follow mobile devices with superior music based capabilities and attach aspirational value to them, the collaboration of pioneering mobile sound techniques with cutting-edge technological features has helped Karbonn Mobiles create a different niche’ in the segment. Providing the discerning consumers reduced noise and enhanced speech clarity, the integration of Dolby Technology brings in performance optimized cinematic and clear headphone and speaker playback which bestows the users a varied listening pleasure over multitude of sound frequencies and music graphs.
“Constantly committed to bring to the mobile users of the country pioneering technologies to enrich their on-the-go experience, we at Karbonn Mobiles, intend to provide them technologies which help them derive the maximum utilization from their mobile devices. With this inherent thought process, we are happy to announce our association with Dolby Technologies which are the world leaders in sound technologies. Through our association we intend to provide our consumers listening experience which is niche’ yet affordable and brings to them top of the line music bouquet.” - Shashin Devsare, Executive Director, Karbonn Mobiles
“Dolby changed the sound of movies forever, and Dolby Sound transforms the sound of mobile music,” said Ashim Mathur, Senior Marketing Manager, Dolby Laboratories. “This association with Karbonn Mobiles gives us a foothold into the dynamic Indian Mobile market and will help us in consolidating our positioning into the humongous mobile environ of the country. “Now people can enjoy better listening experiences anytime, anywhere, whether using the speakers on their phone or a pair of headphones with Karbonn KT81.”
About Karbonn Mobiles:
Karbonn Mobiles, launched in March 2009, is the one of the fastest growing mobile brand in the country complemented by a comprehensive portfolio of mobile phones with an array of features. Karbonn Mobiles is a joint venture between Delhi-based Jaina Group and Bangalore based UTL Group. Karbonn already has over 650 service centres established across the country, ensuring great after sales support.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Visit www.dolby.com for more information