SPI Cinemas to power 37 screens in India with Dolby Atmos
Mumbai and Chennai, June 12, 2013-Dolby Laboratories, Inc. (NYSE: DLB) and SPI Cinemas, a leading motion picture exhibitor in India, announced today that SPI Cinemas will install Dolby® Atmos™ in 37 screens across their leading theatres in Chennai and Coimbatore. Dolby Atmos has quickly become the preferred choice for next-generation cinema sound among major studios, directors, sound teams and exhibitors around the world.
"SPI Cinemas has always been at the forefront of cinema technology and consequently was the first exhibitor in India to introduce Dolby Atmos at our flagship locations Sathyam and Escape. In my opinion, Dolby Atmos is the only truly revolutionary cinema sound technology that has been developed in the past 20 years. The audience response to the first two Dolby Atmos screens has been very positive. You feel as if the story is unfolding around you, not just on the movie screen. Dolby Atmos allows us to present stories with an incredible audio experience that brings movies to life," said Mr. Kiran Reddy, CEO, SPI Cinemas.
"Dolby and SPI Cinemas share a common vision of constant innovation to improve the cinematic experience. We are proud of what we've been able to achieve with Dolby Atmos," said Mr. Pankaj Kedia, Country Manager, Dolby Laboratories, India. "Dolby Atmos is a major shift from traditional channel based surround sound. It provides a natural and lifelike audio experience in the theatre. It's a game changer."
About Dolby Atmos
Dolby Atmos unleashes the potential of sound in storytelling by giving sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and immersive cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by major studios, award-winning directors and sound teams, and leading exhibitors worldwide. More than 40 films around the world have been released or are scheduled to be released with Dolby Atmos sound since the first film was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.
For the latest list of Dolby Atmos titles visit, dolby.com/atmosmovies . To learn more about Dolby Atmos, visit dolby.com/Atmos.
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About SPI Cinemas
SPI Cinemas is a leading player in the entertainment industry offering services such as exhibition, distribution and production. SPI Cinemas strives to be at the forefront of media technology and endeavors to bring new entertainment technology to customers first. It's roster boasts of brands such as Sathyam and Escape in Chennai. On the exhibition front, Sathyam has been a household name in Chennai since 1974 and is the city's hottest entertainment destination. It was the first multiplex in India to have state-of-the-art digital screens. Apart from showcasing the latest blockbusters, it also houses Blur, the largest multi-format gaming facility in India and the concept restaurants, ID and Ecstasy.
The group focuses on providing a paramount movie viewing experience by exhibiting movies in settings like never before. Escape, Chennai's first luxury multiplex is a visual treat apart from being a top notch entertainment destination.
SPI Cinemas is one of the key distributors of films in Tamil Nadu. In 2009, SPI Cinemas announced its entry into feature film production with the Tamil film, Thiru Thiru Thuru Thuru. The 2nd production under the banner was Nootrenbadhu (180) in 2011. SPI Cinemas currently operates close to 30 (Sathyam Cinemas., Escape, S2 and thecinema) screens and is poised to operate over 50 screens in 2013. To learn more about SPI Cinemas, visit www.spicinemas.in
You can also follow us on Twitter: @SPIcinemas or Facebook: www.facebook.com/spicinemasindia
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit www.dolby.com.