ICC Champions Trophy 2013 being powered by Dolby Surround Sound on Star Cricket HD
Indian viewers experience cricket in Dolby Surround Sound for the first time
Mumbai, June 19, 2013 - Dolby Laboratories, Inc. (NYSE: DLB) today announced that Star TV has selected Dolby® Digital Plus as the surround sound format for the broadcast of the ongoing ICC Champions Trophy being aired on Star Cricket HD. Using Dolby Digital Plus, the audiences have been able to enjoy an enhanced sports entertainment experience in Dolby surround sound for the first time, right in their homes.
"The ICC Champions Trophy is a true test of cricketing excellence with the top eight ODI teams going head to head to be crowned - Champions. We are leaving no stone unturned to make this tournament an unprecedented viewing experience. We intend to take the fan engagement to a newer level by redefining the way international cricket has been showcased till date. We are very excited to offer cricket, India's favorite sport, in Dolby Surround Sound, starting with ICC Champions trophy 2013. STAR Cricket HD is now offering the best audio experience, completing the HD experience for viewers by immersing them in the action happening in the field and the stadium," said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt Ltd.
Dolby Digital Plus has been adopted by some of the world's leading broadcasters and offers complete digital surround sound and stereo sound in a single audio stream, making it ideal for bandwidth-constrained environments such as HD broadcasting.
Pankaj Kedia, Country Manager, Dolby Laboratories India said, "We are thrilled to be extending our collaboration with Star TV, the leading broadcaster in the country. Dolby and Star TV share a common vision of bringing the very best television experience into every household." He added, "Cricket in India has a strong following and this collaboration enables Star TV to efficiently deliver a premium surround sound experience to its audiences, making the whole experience richer, more realistic, and enveloping.
Dolby Digital Plus is a sophisticated audio system based on Dolby Digital. It is designed to adapt to the changing demands of future entertainment delivery while retaining compatibility with existing Dolby Digital 5.1-channel home theater systems.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.