Dolby Atmos to bring the story of Bhaag Milkha Bhaag to life
Mumbai, July 10, 2013-Dolby Laboratories, Inc. (NYSE: DLB) announced today that the much anticipated movie Bhaag Milkha Bhaag will be mixed and released with Dolby® Atmos™. Dolby Atmos is a new audio platform from Dolby Laboratories that delivers a more natural and realistic soundfield, moving sound around and above cinema audiences, transporting them into the onscreen adventure. With the release, the creators of the movie seek to bring the magic of the iconic Indian athlete - Milkha Singh to the silver screen.
"Dolby has always been at the cutting edge of providing cinema audiences with the ultimate sound experience. Dolby® Atmos™ provides the completely immersive sound experience which filmmakers like me have long dreamed about," said Rakesh Omprakash Mehra, Director, Bhaag Milkha Bhaag. "Dolby Atmos allows us to present a more realistic story with an amazing audio experience that not only excites the ears but also touches the heart."
Directed by Rakeysh Omprakash Mehra, the film stars Farhan Akhtar and Sonam Kapoor, the much anticipated movie hits the Indian theatres on 12 July 2013. The sound designer for the movie is Nakul Kamte, and the movie was mixed at FutureWorks Media's new Dolby Atmos Stage by Debojit Changmai - the first mix studio in the country to be certified as a Dolby Premier Studio. Bhaag Milkha Bhaag will introduce audiences to one of the most magical sound formats ever conceived.
"It's an inspiring time in cinema, with moviemaking being taken to new frontiers with Dolby's next-generation audio solutions. When Bhaag Milkha Bhaag hits theatres equipped with Dolby Atmos, audiences will be transported into the journey with the lifelike realism that the creative team envisioned," said Pankaj Kedia, Country Manager, Dolby Laboratories, India.
About Dolby Atmos
Dolby Labs is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and life-like cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by major studios, award-winning directors and sound teams, and leading exhibitors worldwide. More than 50 films around the world have been released or are scheduled to be released with Dolby Atmos sound since the first film was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.
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About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit www.dolby.com.