Vijay's Thalaivaa to be powered by Dolby Atmos
Chennai, August 19, 2013-Dolby Laboratories, Inc. (NYSE: DLB) announced today that the much anticipated Tamil movie Thalaivaa will be mixed and released with Dolby® Atmos™, the new audio platform that elevates the movie watching experience. With Dolby Atmos, sound moves around and above cinema audiences, transporting them into the onscreen adventure.
"In the Tamil film industry, we are always looking to deliver breakthrough experiences through great storytelling and new technologies. Dolby Atmos enables us to use sound in a new way, adding both realism and impact to every scene," said CP Sunil, Producer, Thalaivaa. He further added, "Thalaivaa in Dolby Atmos will be a different experience for the audiences transporting them into the movie, giving them a more realistic experience."
Directed by A.L. Vijay, the film starring Vijay and Amala Paul in the lead roles, the much anticipated movie hits the Chennai theatres on August 20, 2013 (tomorrow). This film is preceded by Vijay's 2012 Tamil blockbuster Thuppakki. The sound designer for the movie is Raj Krishnan.
"We are very excited to be a part of the Tamil movie industry. With Thalaivaa in Dolby Atmos, the moviegoers will be transported to the on-screen action with their favorite star, as his journey of becoming a leader unfolds," said Pankaj Kedia, Country Manager, Dolby Laboratories India. "At Dolby, we are passionate about providing filmmakers and storytellers with innovative technologies and tools to help them draw audiences into the story. Dolby Atmos now allows filmmakers to amplify the emotion, action and excitement of a movie, like never before"
About Dolby Atmos
Dollby Laboratories is equipping the cinema world with its new Dolby® Atmos™ technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 10 Academy Award winning sound mixers, among others. More than 200 Dolby Atmos screens have been installed or committed to in 27 countries with over 85 exhibitor partners. More than 60 films from nine different countries -- representing a broad range of genres, from action thrillers and animated features, to comedy and horror -- have been or are scheduled to be released with Dolby Amos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
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About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit www.dolby.com.