Vijay's Thalaivaa to be powered by Dolby Atmos

Chennai, August 19, 2013-Dolby Laboratories, Inc. (NYSE:  DLB) announced today that the much anticipated Tamil movie Thalaivaa will be mixed and released with Dolby® Atmos™,  the new audio platform that elevates the movie watching experience. With Dolby Atmos, sound moves around and above  cinema audiences, transporting them into the onscreen adventure.

"In  the Tamil film industry, we are always looking to deliver breakthrough  experiences through great storytelling and new technologies. Dolby Atmos enables  us to use sound in a new way, adding both realism and impact to every scene," said CP Sunil, Producer, Thalaivaa. He further added, "Thalaivaa in Dolby Atmos will be a different experience for the  audiences transporting them into the movie, giving them a more realistic  experience."

Directed  by A.L. Vijay, the film starring Vijay and Amala Paul in the  lead roles, the much anticipated movie  hits the Chennai theatres on August 20, 2013 (tomorrow).     This film is  preceded by Vijay's 2012 Tamil blockbuster Thuppakki. The sound designer for  the movie is Raj Krishnan.

"We are very excited to be a part of  the Tamil movie industry. With Thalaivaa in Dolby Atmos, the moviegoers will be  transported to the on-screen action with their favorite star, as his journey of  becoming a leader unfolds," said Pankaj Kedia, Country Manager, Dolby  Laboratories India. "At Dolby, we are passionate about providing  filmmakers and storytellers with innovative technologies and tools to help them  draw audiences into the story. Dolby Atmos now allows filmmakers to amplify the  emotion, action and excitement of a movie, like never before"

About Dolby Atmos

Dollby Laboratories is equipping the cinema  world with its new Dolby® Atmos™ technology. Dolby Atmos unleashes the  potential of sound in storytelling by providing sound experts the creative  freedom to easily place or move specific sounds anywhere in the movie theatre,  not just where there happen to be speakers. The result is what moviegoers have  described as the most engaging and lifelike cinema sound experience ever.

Introduced in April 2012, Dolby Atmos has  been embraced by all the major Hollywood studios, six Academy Award® winning  directors, and 10 Academy Award winning sound mixers, among others. More than  200 Dolby Atmos screens have been installed or committed to in 27 countries  with over 85 exhibitor partners. More than 60 films from nine different  countries -- representing a broad range of genres, from action thrillers  and animated features, to comedy and horror -- have been or are scheduled to be  released with Dolby Amos sound since the first film debuted in June  2012. Dolby Atmos has received technical achievement awards from both the  Hollywood Post Alliance and the Cinema Audio Society. 

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About  Dolby Laboratories

Dolby  Laboratories (NYSE: DLB) is the global leader in technologies that are  essential elements in the best entertainment experiences. Founded in 1965 and  best known for high-quality audio and surround sound, Dolby creates innovations  that enrich entertainment at the movies, at home, or on the go. For more  information about Dolby Laboratories or Dolby technologies, visit www.dolby.com.