Dolby and Real Image Plan to Set Up More Than 50 Dolby Atmos Screens
Mumbai, September 16, 2013- Dolby Laboratories, Inc. (NYSE: DLB) and Real Image Media Technologies Pvt. Ltd., one of India's leading digital cinema integrator and technology providers, today announced that Real Image Media Technologies has agreed to purchase a minimum of 50 Dolby® Atmos™ cinema processors and intends to install them within the South Asia region. Dolby Atmos has quickly become the preferred choice for next-generation cinema sound among major studios, directors, sound designers, exhibitors, and audiences around the world.
"Dolby has always been synonymous with great cinema sound, and Dolby Atmos is the most significant innovation in cinematic sound to date. It creates a virtual world of sound creating a superior environment for viewing films on the big screen," stated Mr. Arvind Ranganathan, CEO, Real Image Media Technologies.
He added, "We at Real Image have always believed in bringing the best cinema technologies to our customers, by working closely with pioneers and best-in-class companies. Now, Dolby Atmos can provide greater definition and dimension to movies as sound moves around the auditorium with precision placement to match the action on and off the screen. We are investing into Dolby Atmos in our end-to-end-chain, from our mixing studio to our digital cinema distribution and installation business. We hope this will provide an ideal platform across the subcontinent for us to create a complete ecosystem that benefits content creators, exhibitors, and audiences."
New sound format Dolby Atmos has been embraced by filmmakers and leading exhibitors worldwide, including in India, and more than 70 Dolby Atmos titles have been announced worldwide.
The companies also announced that Real Image will be purchasing more than 200 additional Dolby Atmos Cinema Processor CP850 units to be installed across several leading cinema screens across South Asia, expanding the footprint of Dolby's next-generation audio processor throughout India. These Dolby CP850 installations will enable future Dolby Atmos capabilities for screens not currently equipped with Dolby Atmos.
"We are very excited to work with Real Image to install more than 50 Dolby Atmos equipped screens for cinema lovers in South Asia. Once these screens are installed, nearly 100 Dolby Atmos screens will have been installed in India alone, expanding our ability to deliver audiences across the region the most lifelike and realistic cinema sound experience possible," said Mr. Michael Bergeron, Senior Vice President, Worldwide Sales and Field Operations, Dolby Laboratories.
He added: "Currently, Dolby Atmos has been adopted in India by leading exhibitors including SPI Cinemas, PVR Cinemas, Inox Movies, Prasads, and Mayajaal. The interest in Dolby Atmos shows that the industry sees real value in what next-generation sound can bring to their movies. In addition, the diversity of Dolby Atmos titles shows that the creative community is unlocking the versatility of the platform. We can't wait to see how directors and their sound teams make upcoming titles even more thrilling, emotive, and heartfelt."
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 10 Academy Award winning sound mixers, among others. More than 250 Dolby Atmos screens have been installed or committed to in 30 countries with over 85 exhibitor partners. More than 70 films from nine different countries-representing a broad range of genres, from action thrillers and animated features to comedy and horror-have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos. Watch an educational video on Dolby Atmos. You can also connect with us on Twitter or Facebook.
About Real Image Media Technologies Pvt Ltd
A pioneer in film and broadcast technology in India since 1986, Real Image is now a renowned name in the global media technology arena, and a serious player in the DCI standards compliant digital cinema market. Recognized for its innovative products, Real Image has put India firmly on the global map of media technology. From introducing India to revolutions in digital cinema sound, computer-based editing and central broadcast news systems, to their own, indigenously developed Qube Digital Cinema system, the company has been responsible for major innovations in the way people around the world work with and enjoy picture and sound at the cinema, in 2D or 3D, 24 fps or High Frame Rate, 2K or 4K. www.realimage.com/
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information please visitdolby.com.