New Delhi Gets Its First Dolby Atmos Screen at the Renowned Delite Cinemas
New Delhi, May 1, 2014 —Dolby Laboratories, Inc. (NYSE:DLB) today announced the arrival of its latest audio technology, Dolby Atmos, in the capital city of India. Delite Cinemas, situated in Daryaganj, will be the first cinema in the city to offer the new technology to cinema lovers, starting May 1, 2014. Dolby Atmos® unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike, virtual reality of sound and the most powerful cinema experience ever.
Commenting on the launch, Mr. Shashank Raizada, owner of Delite Cinemas, said, “I believe Dolby Atmos will prove to be a major differentiator for the movie-watching audiences in New Delhi. It provides greater definition and dimension to movies with its unique approach to sound. With this achievement, we reinforce our mission to be the best in entertaining people by offering state-of-the-art technology and exceptional facilities, as well as providing our audiences with new and innovative concepts for an enhanced and powerful moviegoing experience.”
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.
“We look forward to working with Delite Cinemas to bring the ultimate cinematic entertainment experience to moviegoers in New Delhi. With Dolby Atmos, you feel as if you are in the movie, not merely watching it. We are confident that moviegoers will be captivated by the remarkable clarity and dimension of the sound and will keep coming back to Delite Cinemas to get this amazing experience that Dolby Atmos provides,” said Mr. Ashim Mathur, Marketing Head, Dolby Laboratories India.
About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead, to create what one filmmaker described as “a virtual reality of sound.” As a result of this 3D surround sound, audiences feel as if they are inside the film, not merely watching it.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award® winning directors, and 16 Academy Award winning sound mixers, among others. More than 600 Dolby Atmos screens have been installed or committed to in 40 countries with more than 150 exhibitor partners. More than 100 films from 12 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. “Academy Award®” is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S14/27981 DLB-G