As part of its ongoing infrastructure and equipment investment, Prime Focus chose Dolby® Professional Reference Monitor PRM-4220 units for its facilities in London and New York. The purchase of these revolutionary monitors ensures that Prime Focus has the best creative output and stays ahead of the curve in terms of technological advancements in its commitment to deliver value to its clients.
The 42-inch flat-panel Dolby monitors represent a major step forward, replacing high-end CRT monitors with more environmentally friendly flat-panel displays.
Making the Right Choice
Tareq Kubaisi, Prime Focus' chief creative director, explained, "Everything we do gets seen through a screen, so we need the best and we firmly believe that Dolby is the way to go.
"As colorists we need to see all the detail, and these monitors will enable us to make better judgments creatively. The colorimetry on them is excellent, and having a strong grading team here whose life obsession is the correct representation of colors means that it makes absolute sense to have a screen as good as this."
Kai Van Beers, who oversees film technologies at Prime Focus, noted, "Dolby has made real advances in overcoming the common problems that LCD and plasma monitors have had to date.
"The patented LED and LCD modulation technologies in the monitor allow it to achieve accurate black levels and correct color representation throughout the luminance range.
"This provides the colorists and the clients with precise color representation exceeding the current aging CRT reference monitors-it's about time too! The wide color gamut and 12-bit format support also open it up to digital cinema work."