In-Theatre Marketing

Let Audiences Know You're Giving Them the Best

Recognized as the global leader in cinema sound, Dolby has a reputation your theatre can bank on. Make sure audiences know you’re offering them the best entertainment experience possible—display Dolby’s exclusive marketing materials in your theatre.

To fully support all our cinema customers, we provide the following materials free of charge. Contact us to get started.

Dolby Marketing Materials:

Dolby Surround 7.1 Trailer

Dolby Surround 7.1 Trailer

A showcase for our latest cinema technology, the Dolby® Surround 7.1 trailer captures the excitement that this new audio experience can bring to movies. The 20-second trailer, available in both 2D and 3D versions, features a series of colorful spheres arriving onscreen accompanied by sound effects that follow the trajectory of these spheres across the theatre. The dimensionality of the audio is palpable, a message reinforced at the end of the trailer as the words “all around you” can be heard faintly from the rear surround speakers. For use with titles presented in Dolby 3D and Dolby Surround 7.1. Preview the Dolby Surrounded 7.1 trailer.

Countdown Trailer
Countdown Trailer

Available in both 2D and 3D, Countdown is a striking visual narration of a cinema’s transition from film to digital. This 20-second trailer opens as a traditional countdown leader that quickly simulates film burning as it passes through the projector. This segues smoothly into a new countdown with each frame presenting the world of digital cinema through various stunning images of fire, flowers, ice, and water. The two versions of the trailer are preloaded on all Dolby servers and are also available by contacting us directly. For use with titles presented in Dolby 3D and Dolby Surround 7.1. Preview the Countdown trailer.

Dolby 3D Return-Glasses Trailer

Dolby 3D Return-Glasses Trailer

This quick, concise trailer—available in 3D only—lets your audiences know it’s time for them to put on their premium-quality Dolby 3D glasses. It also reminds them to return their glasses after the show. For use with titles presented in Dolby 3D and Dolby Surround 7.1. Preview the Dolby 3D return-glasses trailer.

Disney•Pixar Toy Story 3D Trailer
Toy Story 3D Trailer

Created in conjunction with Disney/Pixar, the Toy Story 3D trailer features Woody and Buzz and includes a message to return the Dolby 3D glasses after the show. This trailer is exclusively for use with Disney 3D titles. For use with titles presented in Dolby 3D and Dolby Surround 7.1. View the 2D version.

City Redux Trailer

City Redux Trailer Small

Optimized for Dolby Digital 5.1 and Dolby Digital Surround EX™ playback, City Redux is the next-generation version of our popular City trailer. Set in a futuristic city, this 35 mm trailer generates a feeling of exhilaration and excitement about going to the movies. Engaging visuals and sound design take the viewer through different levels of the city, ending in the juxtaposition of a majestic art deco theatre surrounded by a fully modernized city. For use with titles presented in Dolby Digital 5.1 and Dolby Digital Surround EX™ . Preview City Redux.

Dolby 3D Lobby Standee

Dolby 3D Lobby Standee
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Get moviegoers excited about upcoming 3D films. This 8 × 4 foot colorful standee display informs audiences that they can experience a superior Dolby 3D experience in your cinemas.

Dolby 3D Static Clings

Dolby 3D Static Clings
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Remind your customers to return the Dolby 3D glasses after their premium Dolby 3D experience. These double-sided 6-inch square adhesives stick to any smooth surface, including windows, doors, display cases, and other laminates.

Dolby 3D Staff Buttons

Dolby 3D Staff Buttons
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Add some friendly informational Dolby flair to the mix. Each bag of 50 buttons includes:

25 Dolby 3D logo buttons

25 "Please Return Your Dolby 3D Glasses" buttons

One-Sheets

Let your customers know about the high-quality Dolby technology available in your cinemas with our double-sided 27 × 40 inch backlit posters. Available for Dolby Digital Cinema, Dolby 3D, and Dolby Digital, these distinctively branded Dolby one-sheets are perfect for lighted poster-case display.

Wall Plaques

Our high-quality wall plaques elegantly accent cinema lobbies or the entrances to auditoriums equipped with Dolby technologies. These 375 × 200 mm flame-polished acrylic plaques are available for both Dolby Digital Cinema and Dolby 3D.

Get the tools you need to promote the superior quality of your cinema technology. Contact us today!



 
DOCUMENT LIBRARY
Choose from the drop-down menus below to get Dolby professional reference material.