Kino Movie Star Theater, Germany, Customer Story
Exterior view of Kino Movie Star
Marketing Manager, Kino Movie Star, Germany
Kino Movie Star Parchim, Bad Schwartau, and Neustrelitz form a small, independent cinema chain with 11 screens and more than 50 screenings per day. Each cinema has one Dolby® 3D theatre.
Movie Star Parchim takes pride in its strong, committed relationship with its community and customers.
“We’re well known in our region because we treat our patrons as friends,” says Stephan Rauchfuss, Marketing Manager. “We’re small and friendly and work very hard to provide a great cinematic experience with an excellent program of movies.”
The Switch to 3D
Kino Movie Star started to review 3D systems back in spring 2010.
Stephan says the first 3D movie he saw was shown on a silver screen, and he wasn’t impressed.
Focused on providing the best possible 3D experience, Stephan and his colleagues started to speak with other cinemas and technicians to find out which 3D systems they were using and what they liked and didn’t like about them.
“Our technical staff told us that Dolby works with a standard white screen, and this became the key factor behind our decision,” says Stephan. “With a silver screen, there are darker areas, and in order to get the best viewing experience, you have to sit in the middle of the auditorium. We wanted to give each of our customers the best viewing experience, regardless of where they sat in the cinema.”
Kino Movie Star knew it didn’t want a silver screen. It also didn’t want a system that appeared “cheap” to its customers, and had concerns about glasses that were heavy to wear, malfunctioned during a screening, or were made from a nondurable material.
“So we decided on Dolby,” says Stephan. “It delivers a far better experience, and this helps us to stand out from our competition.”
Kino Movie Star Parchim is the only cinema in its area that uses Dolby 3D.
Stephan says, “Our customers tell us that Dolby 3D is great and provides a much better 3D picture. It’s been the best decision we’ve made.”