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By building its entire state-of-the-art video editing studio around the Dolby Professional Reference Monitor, Urban Post not only significantly increased its business, it also gained the confidence of prospective clients.
Urban Post gains a competitive advantage in postproduction capabilities.
When designing the company's state-of-the-art video editing studio, the Urban Post Production team realized they needed a color correction monitor that was larger and provided better picture quality than the standard consumer-grade plasma monitors the competition was using—the Dolby® Professional Reference Monitor more than fit the bill.
A boutique postproduction facility in Toronto, Urban Post Production was founded by four partners who were sound editors by trade. Company projects included television and lower-budget feature films.
To compete with bigger companies in its market, Urban Post needed to expand its postproduction capabilities. To do this, the company purchased an older postproduction facility and built a top-notch video editing studio. In the process, the Urban Post team discovered that a key component of the new studio would be a professional-grade display that could provide affordable monitoring capabilities for both broadcast and cinema.
John Laing, Managing Partner, Urban Post Production
The Dolby Professional Reference Monitor exceeded all of the production facility's imaging requirements and offered the best return on investment. Equipped with the Dolby Professional Reference Monitor, a DaVinci™ Resolve color-grading system, and its talented colorists, Urban Post gained instant credibility in its new niche.
In addition, the Dolby Professional Reference Monitor continues to help Urban Post:
True blacks, superb dark detail, and extended dynamic range make the Dolby Professional Reference Monitor the first viable CRT replacement solution for color-critical work. For the first time, users see exactly what was shot. Emulation versatility and a wide range of color gamuts add to its value in improving the production process.
Support for the DCI P3 color space allows critical cinema color grading without a digital cinema projector. The Dolby Professional Reference Monitor also supports all HD formats over HD-SDI, along with SD and 2K content. Color accuracy exceeds the published and widely recognized Grade 1 guidelines.
True blacks, superb dark detail, and extended dynamic range make the Dolby Professional Reference Monitor the first viable CRT replacement solution for color-critical work.
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