Cloud Media Processing

  • Hybrik

    Optimize your content for every screen, with integrated transcoding and quality control.

    • Today’s media workflows require creating dozens of different versions of every piece of content — different sizes, bitrates, languages and formats targeting desktop and mobile devices, as well as cinema and TV. Hybrik is a fast, high quality, cost-effective solution that lets you easily generate all the files you need, using world-class technologies like Dolby Vision and Dolby Atmos.

      And because there is simply no time for human resources to review the multitude of files produced, automated quality control has become a critical component of enterprise media workflows. Hybrik provides media analysis and quality control to ascertain whether content coming into your workflows meets your standards and ensure that every file you deliver is perfect.

  • Maximize your media.

    • World-class Dolby technology

      Hybrik helps you look and sound your best, with Dolby Vision for more accurate, lifelike color and Dolby Atmos for outstanding multi-dimensional sound.

    • Massive scale and accelerated speed

      Hybrik can handle any size workload by scaling to thousands of machines. Individual files can be split across multiple machines to accelerate even the most complex workflows like UHD and HDR outputs.

    • Easy integration and automation

      Hybrik can be completely integrated with your existing workflows using our REST-based API.  

    • Output optimized for every screen

      Hybrik delivers the optimum quality for every output — from cinema screens to phones. Automated quality control can compare the visual quality of the output to your input to ensure the best viewing experience.

    • Optimum security

      Hybrik supports both Amazon AWS and the Google Cloud Platform. All storage and processing occurs in your own, secure cloud account.

    • Save time and money

      Hybrik is typically 10X more cost-effective than alternate solutions.

  • Hybrik

    World-class transcoding features give you ultimate control over every detail.

  • Transcoding Features

    Control Dashboard

    See info about jobs, tasks, machines, costs, and more, all in one place

    Machine Management

    Control computing groups by region, machine type, software version, and more, with job tagging for routing specific jobs to specific machine groups

Multiple Cloud Support

    Support transcoding engines on Amazon AWS and Google GCP, with support for data on Amazon AWS, Google GCP, Microsoft Azure, Wasabi, and more


    Integrate full programmatic control into your workflows


    Automatically handle machine failover, even using inexpensive spot machines

    SNS Messaging

    Receive notifications tracking job and task progress

    Service Level

    99.9% SLA

    ABR Packaging

    Use HLS and DASH packaging including encryption; modify bitrates with content-aware encoding


    Combine multiple files, including alternate audio files


    Remove unwanted content; can be part of a stitching operation to create edit decisions

    Audio Mapping

    Change audio track and channel configuration, including track naming and language assignment


    Convert content without re-encoding

    Standards Conversion

    Convert between different broadcast standards and automatically detect telecine patterns

    IMF Support

    Create output from IMF master files

    Dolby Vision

    Distribute computing over many machines to rapidly create high-quality Dolby Vision HDR outputs

    PCR, PMT, PAT Control

    Control PCR and PMT PIDs; control PCR, PMT, and PAT intervals

    Color Space Conversion

    Convert between any color space, including support for SDR and HDR color; control color primaries, transfer characteristics, and color matrix


    Insert timecode metadata; visual imprint timecode

    Keyframe control

    Precisely control GOP sizes and keyframe locations


    Create one or more thumbnails with control over size, quality, number, naming, and more

    Media Analysis

    Analyze files for a variety of parameters, including black detection, silence detection, blockiness, and more

    Subtitles and Captions

    Support a wide range of formats, including DVB, SRT, SCC, EBU-TT, SMPTE-TT, DFXP, and WebVTT; burn subtitles into video or keep them as a separate data track

    Text and Image Overlays

    Imprint text or images on top of video

    Invisible Watermarking

    Add invisible audio and video watermarking through Nielsen and NexGuard

    Smart Splitting

    Automatically distribute ABR layers to different machines to maximize throughput while minimizing cost

    Audio Normalization

    Manage loudness through the EBU R.128 standard; control integrated, LRA, and true peak LUFs


    Automatically remove letter-boxing or pillar-boxing


    Fade video and audio in and/or out

    DPP Packaging

    Use the AS-11 standard of the Digital Production Partnership

    BIF Creation

    Create Roku BIF files for smart scrubbing on Roku devices


    Automatically trigger jobs on file arrival, with support for folder enumeration to create jobs from volumes of content

    On-Premise Sources

    Support local sources through SwiftStack or Cloudian

  • Hybrik

    Automated media analysis and quality control ensures that every file you deliver meets your high standards.

  • QC Features

    File Metadata

    Analyze general metadata about files, including size, format, duration, tracks, and more, including detailed information about bitrates, channels, languages, and metadata

    Audio Levels

    Set limits on RMS peaks and levels

    Silence Detection

    Detect sections of silence and set limits on the maximum duration of silence, as well as the dB level that triggers silence detection

    Audio Normalization

    Use EBU R.128 normalization analysis; set QC limits on integrated LUFS, threshold, loudness LRA, low, high, and true peak values

    Black Detection

    Detect sections of black, set limits on the maximum duration of black sections, and customize determination of black

    Border Detection

    Detect letter-boxed and pillar-boxed content

    Interlacing Analysis

    Determine frame-by-frame if content is interlaced and set QC limits on the total percentage of interlaced or progressive content

    Video Levels

    Analyze content for broadcast safe values and identify min, max, and mean values and positions

    HDR Analysis

    Analyze HDR content to determine MaxCLL and MaxFALL values and set QC set on these values

    Blockiness Analysis

    Analyze content to identify poorly encoded source files with blockiness artifacts that typically result from low bitrate encodes

    Content Variance

    Analyze files to determine the amount of variance in the content, which is an indicator of encoding complexity

    Scene Detection

    Identify the locations of scene changes in a file and set QC limits on what triggers a scene-change detection

    Bitrate Analysis

    Analyze content to determine the data rate over a period, seeing sample data for each window period; analyze GOP frame sizes

    Video Comparative Analysis

    Compare two videos using Netflix VMAF, SSIM, or PSNR; determine whether a particular encoding meets target quality standards

    Audio Comparative Analysis

    Compare two pieces of audio content using PSNR to determine their similarity level; determine whether audio meets quality standards

    PSE Trigger Detection

    Identify potential Photosensitive Epilepsy Trigger issues caused by content with flashes

    Manual Review and Approval

    Manually control the QC process; automatically move files flagged for review to a queue for manual verification

    QC Player

    Trigger and manage jobs that would normally not be playable from the cloud with the Hybrik QC Player; eliminate the need for file download by transcoding files to live proxies for review

    QC Reports

    Automatically generate PDF QC reports for jobs that have failed

  • Hybrik

    All the formats you need to deliver — from cinema screens to phones.

  • Containers









    Dolby Vision



    HE-AAC v1





    HE-AAC v2








    Dolby Atmos




    Dolby E















    SMPTE 302M

    MS-Smooth Streaming









  • Hybrik

    Our API makes Hybrik easy to integrate into your enterprise workflows.

    • RESTful API

      Every element of the Hybrik workflow can be managed through a RESTful API. This includes transcoding, quality control, data transfers, etc. Even complex workflows with conditional execution and scripting can be designed and implemented using the Hybrik API. When defining transcodes through the API, users can reference pre-configured presets or explicitly define the complete encode pipeline. The API uses JSON structures for the definition of each element.

      Learn More

      RESTful API