Dolby brand design

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Brand strategy

The Dolby brand is experiential, human, and emotive. We focus on evoking an emotional response while letting our design values shape our brand’s overall form. Across everything we do, we’re guided by our functional design rules.

 

Brand strategy

The Dolby brand is experiential, human, and emotive. We focus on evoking an emotional response while letting our design values shape our brand’s overall form. Across everything we do, we’re guided by our functional design rules.

 

The Dolby portal

We've transformed our iconic brandmark into the Dolby portal. Consumers are invited to join us through the double-D symbol, into a world of immersive entertainment in Dolby. This visual metaphor represents transparency, connection, and experience and is the essence of our brand strategy.

Typography

Avenir means "future" in French and the font is as relevant today as it when it was first released in the late 80s. Now fully updated to Avenir Next LT Pro, we value its sophisticated simplicity and humanistic geometry. The font captures our voice and lets us communicate with clarity.

Typography

Avenir means "future" in French and the font is as relevant today as it when it was first released in the late 80s. Now fully updated to Avenir Next LT Pro, we value its sophisticated simplicity and humanistic geometry. The font captures our voice and lets us communicate with clarity.

Color

Our vivid, high-energy color palette represents creativity without limitations for creators and the emotional, sensory experiences we offer consumers.
 

Color

Our vivid, high-energy color palette represents creativity without limitations for creators and the emotional, sensory experiences we offer consumers.
 

Gradients

Mesh gradients — one of the more playful parts of our visual identity — are a bit like mood lighting and represent the emotive impact of experiences in Dolby.

Gradients

Mesh gradients — one of the more playful parts of our visual identity — are a bit like mood lighting and represent the emotive impact of experiences in Dolby.

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