Immerse drivers in the future of in-car entertainment

At Gray Spark Audio Music Studio, Pune, artists and mix engineers experienced an immersive workshop exploring the creative possibilities of Dolby Atmos.

Hosted by Dolby, the session sparked fruitful discussions around technology, immersive audio, and the evolving future of sound. Participants also got a deeper understanding of the nuances of audio by experiencing firsthand how sound transforms from stereo to Dolby Atmos. The experience then moved from creation to consumption, as participants experienced a complete Dolby Atmos setup inside the Mahindra XUV7XO and heard their music come alive on the road.

A powerful showcase of how music is crafted, mixed, and ultimately experienced — exactly as the artist intended.

What happens when creators experience their music beyond the studio?

At our immersive Dolby Atmos workshop at Gray Spark Audio Music Studio, Pune, artists and mix engineers explored the future of spatial audio and immersive mixing.

Participants got to hear the mixes and work they had created inside a Dolby Atmos setup in the Mahindra XUV7XO — experiencing firsthand how immersive audio translates into real-world commercial applications.

The session beautifully showcased the journey from music creation in the studio to music consumption on the road, exactly as intended by the artist.

Dolby India, Annapurna Studios, and Mahindra came together in Hyderabad to showcase how Dolby Vision and Dolby Atmos are redefining immersive storytelling across screens and environments.

Anchored around the teaser screening of SS Rajamouli’s much-awaited film Varanasi at Annapurna Studios, the experience gave media and KOLs a first-hand look at how advanced colour grading and spatial sound design elevate cinematic storytelling.

The session also featured insightful conversations with Dolby spokesperson Karan Grover, Andreas Bruckl (Colorist), and C V Rao (CTO, Annapurna Studios), who shared perspectives on the creative process and the role of Dolby technologies in shaping immersive entertainment.

The showcase concluded with a live in-car demonstration inside the Mahindra XUV7XO — India’s first car with Dolby Vision and Dolby Atmos, bringing the same cinematic-quality visuals and immersive audio from the theatre to the road.

A true “Creation-to-Consumption” experience, seamlessly connecting storytelling, technology, and mobility.

What’s Dolby Atmos for cars?

Dolby Atmos redefines in-car entertainment with sound that moves all around you, putting drivers at the center of the content they love.

Dolby Atmos for cars product update is now available

 
The update adds support for features that will make it even easier for a wider range of consumers to experience immersive entertainment through Dolby Atmos in their cars.