Inside the Seoul Music Accelerator

NECTA is a boundary-pushing musician blending futuristic electronica with vivid storytelling. Since their breakout album Slushed Hours (2020), they’ve been steadily expanding an immersive artistic universe through sensual vocals and bold sound design.

Listen to "Serotonin" by NECTA in Dolby Atmos on Apple Music.

Otis Lim is a Korean R&B and funk artist known for his warm, witty sound and viral charm. His track “woorizip puppy is cute” became a social media favorite, while his 2022 single “Maybe” earned a spot on Apple Music’s Top 100 Songs of the Year. His debut album Playground (2024) showcases his playful, genre-blending approach.

Listen to "FEELING!" by Otis Lim in Dolby Atmos on Apple Music.

Seyan Kim creates IDM-infused pop that weaves together nature and technology. Formerly releasing music as SE2, she now records under her real name. Known for incorporating birdsong into her tracks, her work blends warmth and electronic detail, most recently on her upcoming release My Little Bird (2024).

Ra.D is a beloved R&B singer-songwriter and producer known for heartfelt hits like “Mom” and “Couple Song.” He’s also the original creator of “I’m in Love,” famously remade by Narsha, and has collaborated with IU, Dynamic Duo, and Lee Seung-gi, among others.

Cho Jung-chi is a singer-songwriter and actor widely recognized for his musical talent and TV presence. He starred in We Got Married 4 alongside singer Choi Jung-in, now his real-life partner, and continues to contribute to Korea’s music and entertainment scenes.

Zior Park is a genre-defying singer-songwriter, producer, and visual artist. Since his 2018 debut, he’s released the acclaimed mixtape SYNDROMEZ (2021), the conceptual EP WHERE DOES SASQUATCH LIVE? (2023), and his first full-length album A BLOODSUCKER (2025), cementing his singular creative vision.

Getting Started

Artists and engineers begin their Dolby Atmos mixes on laptops using wired headphones in the DAW of their choice. This approach helps them learn how to set up a session and explore beginner workflows that align with their existing creative process.

Mentorship

Mentorship is a core part of the Dolby Atmos Music Accelerator. Artists and their engineers worked closely with experienced Dolby Atmos mix engineers to bring their creative vision to life in Dolby Atmos. 

KiTbetter x Dolby Atmos

KiTbetter is reimagining how music is experienced and collected with hybrid physical-digital albums that pair collectible packaging with exclusive content in the Dolby Atmos–enabled KiTplayer app. For the Dolby Atmos Music Accelerator, KiTbetter supplied 100 compilation albums featuring tracks from our Seoul cohort in Dolby Atmos. 

Apple Music

Apple Music presented a presentation on how artists can utilize their platform to reach their fans and larger audiences.

Speaker Translation

It's always recommended to reference your Dolby Atmos mixes in a minimum 7.1.4. Dolby Atmos studio. Artists and engineers worked closely with mentors to ensure their mixes would translate seamlessly across all Dolby Atmos listening environments.

VIP Listening Party

The VIP Listening Session offers friends, family, and music industry professionals the opportunity to experience the artists’ Dolby Atmos mixes in various Dolby Atmos listening environments, including a Dolby Atmos-equipped car, a home theater system, and a mobile device.