• Cinema Exhibitors on Dolby Atmos

  • Our more than 500 exhibitor partners, with more than 2,000 screens committed or installed in over 60 countries, all tell the same story: Dolby Atmos generates revenue.

  • Hear from eight exhibitors around the world as they tell how Dolby Atmos has boosted revenue and generated repeat business.

  • 23 of 30 top-grossing films in 2016 were mixed in Dolby Atmos.


    Box Office Mojo results, January 2016

    • With more than 500 titles featuring Dolby Atmos®, its new world of sound puts people into your seats—and brings them back for more. 

      Around the world, theatres with Dolby Atmos installations consistently report high audience satisfaction and increased revenues.

      Moviegoers Seek Out Dolby Atmos

      79% of moviegoers prefer a Dolby Atmos enabled theatre.*
      Cinema Exhibitor Graphs
       
      81% say they will drive 10 or more miles farther to see a film in Dolby Atmos.**
      50% say they will pay an extra $1 or more to see a film in Dolby Atmos.
      91% of Dolby Atmos moviegoers are likely to return for the experience.
    • Exhibitors Rave About Dolby Atmos

      Cinecitta Exhibitor Logo

      "Following the implementation of Dolby Atmos, our customers have told us that the enhanced sound technology is a key reason for them to come and watch a film at our cinema complex … We've seen customers travel as far as 150 kilometres to experience Dolby Atmos as opposed to going to cinemas in their area that do not have the technology."
      —Benjamin Dauhrer, Cinecitta' Multiplexkino

      The Grand Exhibitor Logo

      "Dolby adds credibility and confidence in terms of sound quality for our customers. Following the installation of our first Dolby Atmos system in Hong Kong, the attendance of the Dolby Atmos screen was over three times higher than the non-Atmos screens."
      —Wendy Nam, Director, DI and Remastering, Shaw Studios, Management Committee, The Grand Cinema

      Icon Exhibitor Logo

      "After we opened Brave and the word started getting out, we obviously knew that we had to do another auditorium because there was enough titles coming out … , so we added the second screen. … Within six to eight months, we decided we might as well do the third auditorium."
      —Fred Walraven, Technical Director, Kerasotes Theaters

      UCI Exhibitor Logo

      "We were delighted with our customers' positive comments about the sound, telling us that they could really notice the difference and that it enhanced their overall cinema experience. Our customers know that when they see Dolby, they are getting quality, and they are willing to pay a little extra for that added experience."
      —Thomas Schülke, Marketing Director, UCI Kinowelt

      * Penn Schoen Berland Global Tracker, 8 countries, June 6 to  July 18, 2014, n = 1,317
      ** Feedback cards collected in theatres, June 2012 to June 2013, n = 367
      IWantDolbyAtmos.dolby.com survey, January to July 2014, n = 471
      VeriTes Exit Polls, conducted at two sites, December 2013, n = 397

    • Dolby Atmos Cinema Processor CP850

      The Dolby® CP850 is the complete audio solution for today's digital cinemas, including new crossover support, and it's now more cost-effective than ever. Contact Dolby Sales for more information.

    • SLS Express Series

      The latest SLS innovations in loudspeaker and rigging technologies, paired with the Dolby® Multichannel Amplifier, are more flexible and enable you to deliver both Dolby Atmos® and Dolby Audio™ 5.1 and 7.1 experiences.